Video has always been a powerful marketing tool, from the very first television commercials to modern personalized video messaging. It attracts, holds, and converts viewers much better than text and images, as it appeals to multiple senses at the same time. So if video marketing isn’t already on your marketing tool list, it’s time to rethink your strategy.
Nowadays, promotion is an integral part of the work of such a company, which is why corporate video production services are becoming more and more popular. That’s why, according to Wyzowl statistics, 63% of businesses are using video content marketing, and 82% believe it has become a critical part of their strategy. So, if you are interested in video production for your business, then visit this site to have a business video that meets all your requirements and shows your business video production from the most favorable point of view.
So here are some benefits of using video for your business.
1. Exciting presentation of a product
If you are promoting a complex product to the market, a video will allow you to reach and convey more useful information to the target audience in just a few minutes. Videos can visually demonstrate to potential customers the action of a product or service, as well as clarify the most important nuances much faster and more effectively than familiar textual content. In addition, this marketing technique makes it possible to tell rather boring things in an entertaining way and to present the advantages of the offer in the most favorable light.
For example, if your business offers services or software online, you can even use an instructional video to demonstrate product functionality better than a promotional video. Video provides interaction with even the most passive part of visitors, as watching a video is easier for many of them than reading textual information.
2. Increased customer loyalty
Most people respond positively to emotional cues, and if your video is truly valuable and emotional to customers, they will respond positively to it.
In some cases, your products can be so cool that it would be sacrilege to limit yourself to text and images to describe all of its benefits. It is in such situations that it is important, possible and necessary to use video. If your business has really cool stuff, use a video landing page to properly present your offer and convince potential customers that the product is vital to them.
3. High conversion rates
Statistics show that videos and other visual content that grabs the visitor’s attention increases traffic and conversion rates. According to a study published by CopyPress, 51.9% of marketers surveyed worldwide believe that video offers the best return on investment (ROI). Another Forbes Insights study of executives shows that 60% of respondents watch videos before reading text. Such content creates interaction and creates an emotional connection between the company and the customers.
4. Video as entertainment content
Most people still classify videos as entertainment content. And entertainment can attract a fairly large portion of the audience. An enthusiastic customer is more likely to descend lower in the sales funnel than a bored visitor.
Why is this happening? There are a number of emotions that more strongly motivate users to click, view photos or videos on your pages, and remember the information they receive.
A video clip, like nothing else, is capable of successfully completing an important mission on the road to increasing conversions – engaging potential customers. If you can capture and hold the attention of your target audience, it will become much easier to convert them into real buyers.
5. Emotional response
Video will provide you with a unique opportunity to transform your business and product into something that can give emotions to users. According to Forrester Research, a minute of video is worth about 1.8 million words. Considering the value of visual content, it’s easier to understand why marketers like to post videos.
Additionally, 64% of users are more likely to purchase a product after watching a video about it.
Web pages with video get more interactions. The average visit to a text-to-image site lasts only 43 seconds, while video brings that figure to 5 minutes and 50 seconds.
6. Impact on customer behavior
The video not only encourages visitors to spend more time on the landing page, but also influences their psychology. According to neuroscience, when looking at the speakers or the characters in the video, it activates the spindle-shaped area of the face (FFA), which is responsible for recognizing faces. Which, in turn, raises the level of our attention.
As a result, our brains automatically pay more attention to watching videos than to any other content. The reason is that the brain is trying to determine if the characters in the video are familiar to us. Therefore, by virtue of physiology, the videos are more captivating for us. The FFA area is also directly related to our emotions, so we not only try to recognize faces, but we also begin to form social and informational bonds on a much deeper level.
The very act of having a moving image allows you to capture and focus your visitors’ attention on what you need. Our brains are programmed to pay attention to noise and movement, so when our auditory and visual sensations are stimulated, our attention is enhanced.
7. Increased brand awareness and credibility
Corporate video can build brand credibility. We already know that users want more video content, so creating it can definitely improve your brand’s experience. At the same time, surveys show that higher quality videos improve brand reputation, while lower quality videos create negative perceptions among consumers. Additionally, video marketing can help you improve your business reputation by creating respectable presentation videos, question-and-answer sessions, humorous videos and more to help eliminate negative reviews that may be associated with your business. .
Besides, videos are one of the most common forms of content, and the vast majority of users can share a branded video with a friend through social media. This effectively means that people who follow your business are much more likely to share if you post engaging videos instead of textual content. It’s also good to know that word of mouth is still one of the most effective forms of advertising, so new users are much more likely to listen when a friend has mentioned your business.
So, if you don’t want to miss out on potential customers because your competition is making their brand more memorable for customers, consider producing corporate videos as it is a smart way to grow your business.