Amazon signs licensing deal with Nigerian production company – Deadline

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Amazon Prime Video continues its breakthrough into the African market by signing a second exclusive license agreement with a Nigeria-based production company.

The streamer has signed a multi-year deal with Lagos-based Anthill Studios, which is behind local theatrical hits including Prophetess, fate day and ElevatorBaby. The deal makes Prime Video the exclusive global streaming platform for Anthill’s slate of cinema releases following their theatrical releases in Nigeria.

This is the second such agreement concluded by Amazon in as many months, following its pact with The wedding party production company Inkblot Studios.

“We are very excited to bring Anthill’s upcoming slates of popular Nollywood movies to Prime Video customers around the world,” said Ayanna Lonian, Director of Content Acquisition and Head of Global Licensing Strategy for Major Studios at Premium Video. “We want to bring the best of Nollywood and authentic African stories to our customers and this groundbreaking deal helps us achieve that goal.”

“Anthill Studios films have always thrilled global audiences. A big part of that is because we believe in the power of authentic and original stories. We also love to explore genres and go boldly where most don’t. That’s why Amazon Prime Video is the right kind of house for our stories. I’m really excited because with this licensing deal, we can explore more story ideas, including new genres for Nollywood like the science fiction and animation, for global audiences,” added Niyi Akinmolayan, Founder and Creative Director of Anthill Studios.

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