Apple improves its Pro camera and video production call with the launch of the iPhone 13 Pro and iPhone 13 Pro Max


CUPERTINO, Calif.—Writing rooms and video producers who have long used smartphones to capture video, will take a close look at Apple’s upcoming iPhone 13 Pro and iPhone 13 Pro Max, which feature all-new camera hardware and devices. ‘a variety of new photo and video capabilities.

The phones, which were announced by Apple on September 14 and will start shipping on September 24, feature a new professional camera system that Apple calls “its biggest breakthrough ever with new ultra-wide cameras.” , wide and telephoto lenses that capture stunning photos and videos, powered by the unmatched performance of the A15 Bionic, more powerful than the leading competition.

The phones are also the first smartphones to offer up to 1TB of internal storage making them more attractive for video recording, improved processing power with the A15 Bionic chip, larger sensors with 1 pixel pixels , 9 µm and excellent low light capabilities up to 2.2x better low light performance with the new Wide Camera.

Video takes a huge step forward with cinematic mode for beautiful depth-of-field transitions, macro videos, time-lapse and slow motion, and even better low-light performance, Apple said.

Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone.

Apple claims these new iPhones are the only smartphones in the world to provide an end-to-end workflow: capture, edit, and share in Dolby Vision or ProRes.

“The iPhone 13 Pro and iPhone 13 Pro Max are our most pro iPhone lineup ever with the biggest advancement in our camera system, best battery life ever on an iPhone and performance. fastest of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible, ”said Greg Joswiak, senior vice president of global marketing, Apple. “The new pro camera system offers even more professional photography capabilities like enhanced telephoto zoom, macro photography, photographic styles, cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it responds intelligently to the content on your screen, delivers fantastic graphics performance, and is perfect for any viewing experience.

Other notable features include:

  • New sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new Image Signal Processor (ISP) in A15 Bionic for improved noise reduction and tone mapping.
  • The all-new Wide Camera features a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed in all conditions. lighting, producing even more detailed photos.
  • Coupled with the wider aperture of Æ’ / 1.5, the wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a huge improvement in low light situations, up to 2.2x over the iPhone 12 Pro, and almost 1.5x compared to the iPhone 12 Pro Max.
  • Sensor Shift Optical Image Stabilization (OIS) – unique to iPhone – is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video stable. even when the user is not, Apple said.
  • With a 77mm focal length, the telephoto camera on iPhone 13 Pro and iPhone 13 Pro Max allows users to get even closer to their subjects for portraits and videos.
  • A faster neural engine in A15 Bionic, a new ISP, and advancements in computer photography are fueling all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max.
  • After an in-depth study of cinematography and the powerful use of rack focus, Cinematic Mode on iPhone records videos of people, pets and objects with a beautiful depth of field effect with automatic focus changes, giving images a cinematic look.
  • For creative control, focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and soon in iMovie for macOS and Final Cut Pro. This makes them the only devices capable of altering the depth of field effect in video even after recording. Activated by A15 Bionic and advanced machine learning algorithms, Kinematic Mode records in Dolby Vision HDR.
  • The iPhone 13 Pro and iPhone 13 Pro Max also feature ProRes, an advanced video codec widely used as the final broadcast format for commercials, feature films, and shows, to provide greater color fidelity and less compression. . new camera hardware, advanced video encoders and decoders in A15 Bionic and flash storage pipeline. The iPhone is the only smartphone in the world to provide an end-to-end workflow: capture, edit and share in Dolby Vision or ProRes.
  • Cinematic mode gives users the ability to add beautiful focus transitions and background bokeh into the video, for more dynamic storytelling in creative projects and treasured memories.

More information on pricing, models and other features can be found here.


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