Blackbird: Eurovision Sport engages with Blackbird to improve efficiency of cloud native video production workflow

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Posted: 05/10/2021

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London, UK and Geneva, Switzerland – Blackbird plc (AIM: BIRD), developer and seller of the industry-leading cloud native video editing platform, Blackbird, today announced that Eurovision Sport has engaged with Blackbird to improve the efficiency of the cloud native video production workflow for its members.

By combining the collective strength of EBU members, Eurovision Sport negotiates global sport content for the benefit of all stakeholders.

Eurovision Sport uses Blackbird for video editing and publication of professional, collaborative and scalable sports content. Blackbird has been deployed to enable Eurovision Sport to complement its Common Broadband Platform (CBP) services, by providing cloud native editing tools that its members can leverage within their media supply chains.

Blackbird gives EBU members immediate access to multiple live streams, seconds after the live stream, from any location in the world through Blackbird’s browser-based editor. Not only can users do fast collaborative clipping in Blackbird, but they can also take advantage of a multitrack nonlinear editor with a professional toolset, creating high quality content that would be impossible with any other video editing technology. . Content can be quickly published to media partners and to multiple digital endpoints, including social, web and OTT platforms, for viewers’ enjoyment.

Blackbird enables remote production, eliminating the need to travel to a facility or event, and also eliminating the need to transit material to and from multiple local storage environments. Proven to reduce carbon emissions by up to 91% compared to traditional video editing workflows, Blackbird plays an active role in supporting Eurovision Sport’s sustainability goals.

“As a member of the European Broadcasting Union, with members in more than 70 countries, Eurovision Sport is a sports broadcasting giant. In its role of helping stakeholders navigate technological innovation in the sports production, Blackbird is excited to play a role as a central hub for cloud native video editing. We are truly excited to add Eurovision to our growing list of major global OEM partners and directly enable their members an efficient migration to the cloud. ”

Blackbird CEO Ian McDonough

Blackbird drives brand awareness, monetization and effectiveness in sports, news, entertainment and business. Customers include Tata Communications, EVS, BT, Univision, IMG, Deltatre, Sky News Arabia, A + E Networks, NHL, Eleven Sports, Riot Games, the US Department of State and 69 local US news stations with TownNews.

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Blackbird plc

Ian McDonough, Chief Executive Officer

Adrian Lambert, Marketing Director Tel. : +44 (0) 20 8879 7245

Allenby Capital Limited (Advisor and Designated Broker) Nick Naylor (Corporate Finance) Amrit Nahal (Corporate Sales and Brokerage) Tel. : +44 (0) 20 3328 5656


About Blackbird plc

Blackbird plc operates in the growing SaaS and cloud video market. He created Blackbird®, the world’s most advanced cloud-native computing application suite for video, all underpinned by its lightning-fast codec. Blackbird plc’s patented technology enables precise cloud navigation, playback, viewing and editing. Blackbird® enables multiple applications, which are used by copyright owners, broadcasters, sports and news video specialists, esports, live events and content owners, post houses. production, other consumer and business digital video channels.

Being cloud native, Blackbird® eliminates the need for expensive, high-end desktops and can be used from almost anywhere on almost any device. It also allows full visibility into multi-site digital content, improves the time-to-market of live content such as video clips and highlights for digital distribution, and ultimately results in much more efficient monetization.

Blackbird® is a registered trademark of Blackbird plc.

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Blackbird plc published this content on 05 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 05 October 2021 09:44:08 UTC.


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