NFTs are faced with their strongest regulatory headwinds to date, but that doesn’t appear to have slowed the enraged wave of major media deals out of space.
Bored Monkey Yacht Club connected with GrammyAward-winning singer-songwriter and producer Timbaland form Ape-In Productions, an entertainment company that will focus on transforming various Bored Ape characters into metaverse musical artists.
For those unfamiliar with the Yacht Club, this is a set of 10,000 one-of-a-kind digital artwork featuring monkey avatars randomly assembled from a vast treasure trove of assets. predrawn. The anonymous creators of the project based in the United States, Yuga Laboratories, released the original 10,000 bored monkeys on the NFT Marketplace OpenSea last April. A second collection of 20,000 pieces, the “Mutant monkeysâ- rose in August and sold out in less than an hour for a collective total of over $ 90 million.
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(Yuga Labs, by the way, signed with Madonna and U2 talent manager Guy OsÃ©ary last month.)
Ape-In Productions will partner with the owners of various pieces Bored Ape and Mutant Ape to release original music and NFT animations, Variety reports.
The company has already signed The zoo, a hip-hop group that will release their first single “ApeSh! TâOn November 17th. The single (and probably the rest of the music for Ape-In Productions) will be produced by Timbaland.
People who purchase NFT Ape-In Productions will have exclusive access to items such as merchandise, community events, virtual studio sessions, and live concerts featuring their Bored / Mutant Ape stars.
In a statement, Timbaland described Ape-In Productions as “a new metaverse entertainment platform that puts creative control and long-term ownership back into the hands of artists, a concept that’s extremely important to us.”
Ape-In Productions isn’t the first company to try and turn NFT characters into real-world icons. Jenkins the valet, a Bored Ape piece, signed with CAA in September in the hope of making deals in film, television, podcasting and publishing. And earlier this week, Universal music group announced to have formed ROYALTY, a group made up of three Bored Apes and a Mutant Ape. This agreement will see the group come out “new music, NFT, community products, activations and experiences in the metaverse. “