You might be interested to learn that none of the Brand Brothers co-founders studied design. Johan Debit, graphic designer and typographer born in Paris, studied geography. At the same time, Jean-Rémi is from Toulouse and studied law. “It is our common passion that brought us together”, explains Johan. Since the studio’s inception in 2010, the team has worked with nearly 200 clients to develop visual identities, with a strong focus on typography and experimentation.
The studio’s latest release is an identity for Rosamund, a France-based video and production company. Bold and impactful, the studio wanted to associate the identity with Rosamund’s “sensitive and rigorous” production, Johan explains. “It is this accuracy and precision, translated into a structured typogram, that guided our thinking.” The lettering is structural and snake-like as it appears almost endless in its shape; the characters were also created just for the occasion of the identity and designed with a “very specific rhythm”. Johan adds: “It conveys a great visual intensity, thus reflecting the artistic choices of the agency.”
Throughout the process, the team encountered a real challenge: designing the typogram. “Keeping strict geometric rules while achieving perfect alignments between characters required a lot of iteration, but this type of typographic design does not tolerate approximations!” Therefore, there were a few fixed factors, including the D’s upward flash, which follows Rosa’s D. Johan calls this part of the process “satisfying” when they developed it. “This kind of typographic detail is, in my opinion, the strength of a visual identity. It makes the brand incomparable by its specificity and the ingenious side of its construction.”
The end result shows that designers don’t have to follow any rules or guidelines. Because while Rosamund produces movies, the studio has spoken out against anything too cinematic or image-heavy – that would have watered down the logo. “The two can coexist with equal force, and identity can serve their production,” says Johan. “To date, our public has received this work very well and has fully understood our approach. The feedback has been excellent, both from the client side and from our community, and we are delighted!”