COVID has created a market for high school sports streaming. A company from the Detroit metro wants to monopolize it.

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Bush, a Huntington Woods resident, began his broadcasting career at age 30 after owning and operating a packaging company. He has worked play-by-play for Eastern Michigan University Radio and Wayne State University Radio and understands how fans view live games has changed due to the pandemic.

“Not being able to attend games because of COVID has changed a lot. A lot of people have found other ways to watch games and The PreP is part of that change,” Bush said. “These games are special and we want that to continue. The fans and the athletes deserve a high level video production, especially since people are choosing not to attend the games as much now, and that’s in all areas. They have the comfort of being able to watch our content whenever they want.”

The PreP has grown to a roster of 50 that rivals what you see when watching Detroit Lions, Tigers, Pistons or Red Wings games. These staff include play-by-play and color commentators, cameramen, producers, technical directors, statisticians and instant replay operators. A free access YouTube channel has nearly 1,500 subscribers since its creation in August 2021.

The venture started with $15,000 worth of production equipment and just five staff members — two cameramen, a producer/director, and play-by-play and color commentators — for a Feb. 11, 2021, Orchard Lake St. Mary’s against Flint Beecher boys basketball game. So far, PreP has aired games for schools in the Detroit Public School League and the Catholic High School League, which includes Michigan High School Division 2 Football State Champion Warren De La Salle in 2021.

Bush charges $3,000 per high school football broadcast and $2,000 for other sports, all billed to the home team. The PreP expects to generate approximately $500,000 in revenue this year. Sponsors include Charity Motors, Pure Barre Novi and Detroit’s Woodbridge Pub.

The PreP has struck a deal to air two Southfield High School for the Arts and Technology football games this fall after producing a show for the team last year. Bush plans to produce and broadcast 10 preseason football games this fall, and said agreements are in place so far to cover five competitions.

Southfield A&T football coach Aaron Marshall sees The PreP as a solid outlet for athletes and fans. Marshall, in his second year with the program, said A&T contacted The PreP about additional coverage this year.

Boosters and administration are on board with the costs, Marshall said, which are paid for by the school booster program.

“And I think the kids love it. Anytime we can get them out there, that’s a good thing,” Marshall said. “I also think realizing that COVID is not 100% done, we want to provide people who might not feel comfortable going to a game, or even a family at the ‘out of state, a chance to watch the game.’

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