Director duo Adam & Dave launch production company The Salmon


After making their mark south of the border, acclaimed Canadian filmmaking duo Adam & Dave have ventured north to launch a new production company called The salmon. Despite the appeal, the duo avoided the many fishy metaphors available to them to explain their journey.

The comic directors had been eager to open a Canadian store for a long time. “Canada taught us about sarcasm, self-mockery and how to dress properly for winter, so it seemed only fair to pay our homeland with a new commercial production company,” Adam says. “The salmon will cover this vast territory, from the rocky coasts of British Columbia to the rocky coasts of Newfoundland and also the rocky coasts of the northern territories, but mainly the much less rocky coasts of Toronto.”

Adam and Dave have known each other since film school and have put their imprint on various comedy-related projects over the years. Their professional career began at the Toronto International Film Festival in 2002, where they screened their first short, Heatscore. The shorts spawned music videos and then commercials, where their work received acclaim and awards, including multiple Cannes Lions and D&AD and One Show Pencils. Their commercial reel includes comedy spots for brands such as Geico, ESPN, MTN DEW and Twizzlers.

See the Adam & Dave reel.

“We always had the idea of ​​trying to put our mark on something,” says Dave. The company name deliberately evokes northern Canadian iconography, but also carries a welcome touch of mystery and intrigue, say Adam & Dave. “As we gazed into the cold, steely eyes of the Canadian media landscape, while inhaling the thick haze of estuaries of ever-changing content, we whispered, ‘How can we improve on the best?'” says Dave staring outward. from a window.

Led by executive producer Natalia Winardi, The Salmon exclusively represents what Adam and Dave describe as “top-notch” directors who are equally adept at comedy and drama, chosen for their strong visual aesthetic and dedication to ambitious spots built around craftsmanship and character.

· Matt Aselton began his career as a copywriter at Young & Rubicam before founding his own agency Union, where he created and directed commercials for Fox Sports, Comedy Central and the NFL. Since launching the Arts & Sciences production company in 2011, he has worked with clients including Volkswagen, Old Spice, Target and AT&T.

See Matt Aselton’s reel.

· As one of the youngest CD’s in Weiden+Kennedy Portland history, Alaskan-raised Sheena Brady has written several Cannes Lions-winning films and worked on iconic brands such as Nike, Coca- Cola, The Gap, Apple and Converse.

See the reel of Sheena Brady.

· Ivan Grbovic began his career as a DOP, working on music videos and commercials, but always aimed at directing. He directed music videos for artists such as James Blunt and Celine Dion before moving on to commercial work for brands such as Air Transat, Bank of America, Cashmere, Canada Post and Metrolinx.

Watch the video of Ivan Grbovic.

· Emile Rafael brings a penchant for art, visual effects and documentary film to his work for brands such as Jaguar, Rolls Royce and GMC.

See Emile Rafael’s reel.

· Michelle Savill brings a distinct sensibility to both her commercial work and her films, and has created scripted works with a touch of humor for brands including Sky, New World, Steinlager, Spark, Vodafone and Medibank. Michelle’s feature debut, Millie Lies Low, screened at this year’s Berlinale and SXSW.

Watch Michelle Savill’s video.

· Chicago native Mike Warzin has produced award-winning work for Bud Light, Google, Nike, KFC and Uber Eats. He has lived in Brooklyn for a decade and has no intention of leaving.

See Mike Warzin’s reel.


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