Drones for video production Uncle Toad’s Natural Selection


drones for video productionUncle Toad’s Selected as Official Production Partner for Natural Selection Tour, highlighting teams’ creative use of drones for video production.

By DRONELIFE Editor Ian M. Crosby

Award-winning production company Uncle Toad Media Groupknown for its live sports and entertainment broadcasts, has been selected as the official production partner of the Natural Selection Tour as part of a three-year partnership. Uncle Toad’s will lead all production for the event, including full production for live streaming, offline content creation, vendor selection, drone development, graphics, technology, staff and logistics. The Natural Selection Tour will be available to stream live for free from January 23 on NaturalSelectionTour.com. The YETI Natural Selection at Jackson Hole contest window is open January 25-31, 2022.

“This is exactly the kind of project that Uncle Toad excels at: producing a one-of-a-kind action sports event in a tough, remote location,” said Uncle Toad CEO Jordan Velarde. “We’re building on last year’s innovation and look forward to helping Natural Selection showcase talented riders with unique camera angles and technologies that deliver an authentic and dynamic viewing experience for fans.”

Founded by professional snowboarder Travis Rice, the Natural Selection Tour, now in its second year, is where the world’s best snowboarders, ranging from contest medalists to big mountain icons, compete in improved emblematic natural sites. The event begins with the YETI Natural Selection in Jackson Hole, a live competition that will see guest riders go head-to-head, combining big mountain knowledge with freestyle tricks. The tour continues with stops at Baldface Lodge in British Columbia, Canada in late February and the Tordrillo Range in Alaska in late March. The Baldface and Alaska stops will both run as two-hour shows after each event.

This is the second year of partnership between Uncle Toad and Natural Selection. During their first partnership, the team developed and deployed a one-of-a-kind camera angle – a live-stabilized racing drone, or First Person View (FPV) drone, used for primary coverage, in partnership with world championship rider Gabriel Kocher (Gab707). Uncle Toad’s and Natural Selection Tour received a Bronze Clio award for producing the event.

“We are thrilled to be working with the Uncle Toad team again this year to produce this incredibly unique and challenging to produce event,” said Liam Griffin, COO of Natural Selection Tour. “Making an event of this magnitude from the side of a rugged mountain and broadcasting it live, while making it look good is no small feat. This level of production and attention to detail puts the viewer at the heart of the action, creating a connection with those special mountains that we all love.

For this year’s event, Uncle Toad’s will bring exciting camera angles and sound. All participants in the event will compete equipped with microphones to provide viewers with a dynamic and immersive experience. The tour will be produced in 1080p progressive format rather than the traditional interlaced format to provide a higher quality viewing experience.

In addition to producing the live stream, Uncle Toad’s will provide all video services for the event, with branded content assets for partners of Natural Selection Backcountry, the official outerwear and retail partner of the tour, Red Bull, GoPro, Fuel Off-Road, Visit Jackson Hole, Thule, Burton, Fast, Conservation International, Pacifico, BetterHelp, DraftKings, Carnal, Ski-Doo, Oakley, Dakine, TAE and Rocky Mountain Yeti, as well as the Jackson Hole Mountain Resort and Baldface Lodge host sites.

Ian attended Dominican University in California, where he graduated with a BA in English in 2019. With a lifelong passion for writing and storytelling and a keen interest in technology, he now contributes to DroneLife as an editor .


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