Eurovision Sport Engages with Blackbird to Improve Cloud Native Video Workflow Efficiency


LONDON and GENEVA, November 16, 2021 / PRNewswire / – Blackbird plc (AIM: BIRD) (OTCQX: BBRDF), the technology licensor, developer and seller of Blackbird, the industry’s leading cloud-native video editing platform, announced today that Eurovision Sport has engaged with Blackbird to drive the cloud native video production workflow efficiency for its members under a multi-year contract.

Blackbird plc

Eurovision Sport uses Blackbird for video editing and publishing of professional, collaborative and scalable native sports content. Blackbird has been deployed to enable Eurovision Sport to complement its digital services, providing cloud-native editing tools that its members can leverage within their media supply chains.

Eurovision Sport – a division of the European Broadcasting Union (“EBU”) – manages the media rights of 17 sports on behalf of its public service media members, offering up to 30,000 hours of sport per year under agreements with international sports federations.

Blackbird allows Eurovision Sport’s editorial team and EBU members to immediately access multiple live streams, seconds after live, from any location in the world through its browser-based editor . Not only can users do fast collaborative clipping in Blackbird, but they can also take advantage of a multitrack nonlinear editor with a professional toolset, creating high quality content that would be impossible with any other video editing technology. . Content can be quickly published to media partners and to multiple digital endpoints, including social, web and OTT platforms, for viewers’ enjoyment.

Blackbird enables remote production, eliminating the need to travel to a facility or event and also eliminating the need to transit material to and from multiple local storage environments. Proven to reduce carbon emissions by up to 91% compared to traditional video editing workflows, Blackbird plays an active role in supporting Eurovision Sport’s sustainability goals. Blackbird also cuts infrastructure costs by up to 75% with its cloud native architecture.

Franck Choquard, Head of Content and Services at Eurovision Sport, said: “In this period of digital transformation where not only EBU members but also all partners of our federations aim to publish more content on their different platforms, having the ability to quickly transform content. and enriching it with the Blackbird solution is really effective for us. We are now able to reach more fans more effectively and we aim to further develop our ecosystem in the coming months. Last but not least for the EBU community, we are aiming to be more sustainable in our workflow and Blackbird is certainly a great partner on this journey. “

CEO of Blackbird plc, Ian mcdonough, added: “As a member of the European Broadcasting Union, with members in over 50 countries, Eurovision Sport is a sports broadcasting giant. In its role of helping stakeholders navigate the Technological innovation in sports production, Blackbird is excited to play a role as a central hub for cloud native video editing. We are truly excited to add Eurovision to our growing list of major global OEM partners and to enable their members to effectively migrate to the cloud directly. “

Blackbird drives brand awareness, monetization and effectiveness in sports, news, entertainment and business. Customers include Univision, Tata Communications, EVS, IMG, Deltatre, Sky News Arabia, A + E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the US Department of State and 75 US local news stations with TownNews.

About Blackbird plc

Blackbird plc operates in the rapidly growing SaaS and cloud video market. He created Blackbird®, the world’s most advanced cloud-native computing application suite for video, all underpinned by its lightning-fast codec. Blackbird plc’s patented technology enables precise cloud navigation, playback, viewing and editing. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses , other consumer and business digital video channels.

Being cloud native, Blackbird® eliminates the need for expensive, high-end desktops and can be used from almost anywhere on almost any device. It also allows full visibility into multi-site digital content, improves the time-to-market of live content such as video clips and highlights for digital distribution, and ultimately results in much more efficient monetization.

Blackbird plc is a licensor of its core video technology under its “Powered by Blackbird” licensing model. By enabling video companies to accelerate their journey to true cloud business models, licensees benefit from energy and carbon reductions, savings in time and money, and fewer requirements. of hardware and bandwidth and easy to scale.



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