HBO Max partners with Series Mania Institute to boost video production in Europe


Lille, France: The shortage of writing, producing and directing talent is lamented by all at a time when demand for content is soaring around the world. WarnerMedia EMEA is doing something about it in France to start. Executive Vice President and Head of Original Production, EMEA Anthony Root of the Content Powerhouse – March 23 – announced that it will invest $1 million over the next three years behind a SeriesMania Institute initiative driven by the fast-growing SeriesMania TV series festival.

Present at the Series Mania Forum during the announcement were festival founder and CEO Laurence Herszberg and Series Mania Institute project manager Pierre Ziemniak. HBO Max will join Newen (founding partner), France Télévisions and Entreprises et Cités, The Series Mania Institute, launched last year, is an initiative entirely dedicated to training the professionals of the European TV series of tomorrow.

The organization also benefits from the support of the European Metropolis of Lille (MEL), the Hauts-de-France Region and the CNC, as well as partnerships with some of the largest European schools, including La Fémis and Sciences Po Lille. His European course Eureka Series is supported by the Creative Europe MEDIA program of the European Union.

Herszberg says: “Since its creation, our mission with the Series Mania Institute has been to be the incubator to create new talents and develop an impressive European network, while strengthening the training of these professionals in the field of series and audiovisual content, including screenwriters. , directors, producers and broadcasters. Now, thanks to HBO Max and their generous funding, and all our partners, we are well placed to dedicate the necessary training to these new talents who will create the European series of tomorrow. I couldn’t be prouder than to make this announcement today.

HBO Max EMEA Managing Director Christina Sulebakk added, “Europe is home to an incredible diversity and depth of talent and, in partnership with the Series Mania Institute, we are delighted to provide the support and resources needed to nurture the next generation. At HBO Max, we recognize that programming is only as good as those who are empowered to do it, and through this initiative, we’re excited to play a meaningful role in helping creatives do their best work.

Lucia Recalde, Director of the European Commission’s Audiovisual Industry and Media Support Programs Unit, underlines: “Creative Europe MEDIA is proud to be a partner of the Series Mania ecosystem, first via the Series Mania, and now with Eureka Series, the European Series Mania HBO Max training program supporting the Institute marks an important step in the integration of international SVOD platforms into the European industry, and a major creative opportunity for professionals European series”.

Opened in 2021, the Series Mania Institute is the first school entirely dedicated to training future series professionals. The Institute is made up of three programs including: Eureka Series, an intensive three-month training for emerging writers and producers of television series from across Europe, a Masters at Science Po Lille for future managers, and Le Tremplin/Tremplin , a platform to help identify, initiate and support young talents in the Hauts-de-France region. Through these future programs and initiatives, the Series Mania Institute provides world-class training to creators and storytellers from diverse backgrounds and backgrounds and develops the next generation of outstanding European series creators, contributing to a strong future. for the European audiovisual industry.


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