LONDON–(BUSINESS WIRE)–July 19, 2022–
Hogarth, WPP’s global creative content production company, today announces its partnership with Final Pixel, the global creative studio specializing in virtual production for film, television and advertising.
The partnership will make Hogarth Final Pixel a global leader in using virtual production to power end-to-end content creation, bringing this new creative and manufacturing approach to life for both clients and agencies. WPP partners.
Final Pixel is a pioneer and award-winning expert in the virtual production industry for film, television and advertising. Having created work for Discovery, Scripps, ABC and award-winning national advertising campaigns for Shutterstock, they regularly invest in researching and developing the latest technology and virtual production techniques. Final Pixel also operates an international training academy authorized by Epic Games to train and hone industry professionals on virtual production techniques.
Hogarth Final Pixel will be at the heart of Hogarth’s creative production proposition, highlighting the important role that virtual production will have in the future delivery and experience of content. He will also support Hogarth’s sustainability offering in its continued commitment to creating content with greater efficiency and versatility, with less carbon impact and greater transparency.
Hogarth Final Pixel has established virtual production training facilities that will expand the pool of expert talent as demand for these services continues to grow. The first of these state-of-the-art facilities will soon open at Hogarth’s studios in London, New York and Sydney.
The partnership represents the next step in Hogarth’s virtual production journey and an ongoing investment in the experience driven by technology, Web 3 and the metaverse. This announcement comes months after Hogarth launched the Metaverse Foundry for WPP – a global team of more than 700 creatives, producers, visual artists, developers and technologists who will serve – from design to execution – brand experiences for Metaverse customers, and just weeks after WPP announced its partnership with Epic Games.
Penri Jones, Global Director of Manufacturing and Innovation at Hogarth, said: “We are thrilled to partner with the incredible team at Final Pixel. They are pioneers in this field and share our vision for the future of production. The method forges creativity, production and innovation together as one. inseparable part of the end-to-end creative process – and is increasingly becoming an answer for our customers.“content requests still active.
Monica Hinden, Executive Producer at Final Pixel, said: Partnering with Hogarth is a great opportunity to bring the value of virtual production to Hogarth clients and WPP agencies. The creative, environmental and technological benefits that virtual production brings to the production process are mind-boggling, and we are very pleased to work with Hogarth to help bring these to their agencies and clients.
To download the high resolution images and the teaser, click here
About Hogarth Worldwide
Hogarth is the world leader in creative production. We create and produce advertising and marketing content globally, working with clients and partners to develop bespoke solutions that deliver the best job in the smartest way. Hogarth is part of WPP. https://www.hogarth.com/
About Final Pixel
Final Pixel is a global creative studio specializing in end-to-end virtual production for film, television and advertising. Using LED walls and game engine technology, the company regularly wows by blending photorealistic 3D worlds with hands-on backdrops to create real-time, cinematic environments. Final Pixel is reimagining the sustainable future of film production, enabling customers to realize creative ambitions that would have been impossible, or at least financially unfeasible, before the advent of this new technology.
Final Pixel’s virtual production work for Shutterstock on the national ‘100% Shutterstock’ advertisement was recently honored with industry awards from Broadcast Magazine and the Royal Society of Television.
For more information and to watch the showreel, visit www.finalpixel.com.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220719005322/en/
CONTACT: Nathalie Wainwright: Marketing and Public Relations Manager, Hogarth Worldwide
Email: [email protected]
Phone: +44 770 3739 064Martin Diaz: Account Manager, Roar Media
Email: [email protected]
Phone: (404) 754-0303
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PUBLISHED: 07/19/2022 08:57 / DISK: 07/19/2022 08:57