How to find a video production agency (9 tips to make it easier to find)

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If your brand is planning to go for video or mix it up the way you do, now is the time. Online video is only growing. According to Wyzowl, 86% of businesses use video as a marketing tool and 78% of video marketers say video has directly helped increase sales. Tl; dr: You need to present quality video content to your consumers. But if you don’t have the in-house capabilities to produce this awesome content, you might not know where to turn. This is where a good video production agency can help.

A good video agency can brainstorm impactful video ideas and expertly bring them to life. But there are many agencies out there, and finding the right one for your brand can be overwhelming, so far.

How to find the right video production agency

Finding an agency can be a challenge if you don’t know what to look for. Luckily, we’ve compiled the best tips from our team to help you narrow down your search, properly assess applicants, and choose the right partner for your particular needs.

1) Learn about their creative philosophy.

The creative market means that there are many resources. But you want to be selective about the people you work with. Interviewing a video production agency about their creative philosophy and approach will give you a good idea of ​​who they are and how they work. They may have a “one and done” mentality and are simply looking to take charge. They may be looking to expand their portfolio with a different type of client.

The best agency will work with you and strive to find the best creative solution. During the first conversations, note:

  • Are they passionate about their work?
  • Are they pushing the boundaries and experimenting?
  • Are they hungry for creativity?

These are all good signs.

2) Learn about the crew.

A video production agency can assure you that their creative team will take care of everything. But keep in mind that video is more expensive. Mistakes, misunderstandings or inefficiencies can end up costing dearly. You want to know that you are in the hands of experts at all levels.

Ask precisely which director and which DP they have in mind for your project. Look at the portfolios of these individuals. You should also find out about the creative stakeholders on their side. (A long, detailed internal review process can trip your schedule far too easily.) If you feel like there are too many cooks in the kitchen, there probably are.

3) Find out about their collaborative process.

Creative work is a process. Ideally, you and your video agency will be working to make sure your concept is airtight, your creative treatments work, and your production schedule is accurate. But you also want to know who you’re working with when things get stressful, something goes wrong on the set, or other conflicts arise. A few things to ask:

  • How does the ideation and collaboration process take place?
  • What is their preferred communication style?
  • What steps do they take to avoid communication problems?

4) Consider the location.

Los Angeles and New York will provide more talent, but locations, permits, and talent will also be more expensive. Your needs will depend on the project at hand, but it’s important to consider the location both in terms of how you’ll work together and where the filming will take place.

5) Find out how they rate success.

The pursuit of video is a smart content marketing initiative to help support your efforts. While you want well-executed content, it should still serve your purposes.

That said, you and your video production agency need to identify exactly what these goals are and, most importantly, how you are going to measure them. Whether it’s brand awareness, site traffic, or trial registrations, you want to know that your video agency will do whatever it takes to help you achieve those goals.

  • Can they explain how your video will achieve your goals?
  • How will they determine success (views, placement, etc.)?
  • Do they have a distribution plan?

6) Browse their portfolio.

A good job speaks for itself. That said, it’s easy to be blown away by the number of big name projects or clients you see there. These things are nice and can be a testament to an agency’s legitimacy, but you need an agency to help you with that. your unique content marketing issues. When looking at the wallet, keep the following points in mind:

  • Are they telling good stories?
  • Are the visuals moving the story forward?
  • Are they producing quality videos (in terms of production value)?
  • Do they adapt to your stylistic sensibilities?

Advice: If you have a particular style in mind, it’s also helpful to share similar examples to make sure they’re on the same authoring page (i.e. they can produce that kind of content) .

7) Ask for examples of work in your industry.

When you start looking for a portfolio, it’s natural to look to flashy, edgy, viral video hits from a video agency. These are certainly great indicators of talent, but an epic CGI spot for a B2C company doesn’t tell you what they can do with your niche B2B topic. You want to know what their capabilities are in a specific context.

Advice: Ask for examples of past work they’ve done within your industry to assess this. You want to know that they understand your audience and your field and that they can work within those guidelines.

8) Be upfront with your budget and schedule.

There are more stages of video production than other mediums, from script and storyboard to filming, editing and color correction. Many of these are out-of-pocket expenses for a video agency, so it’s important to be honest about what you’re working with and realistic in your expectations.

A good video agency will work to deliver the best value for your budget, but they must know how to scale with your real budget. (It also doesn’t hurt to ask for examples of work they’ve done at similar prices.)

9) Ask for transparency in prices (but don’t be nit-picking).

Just as it is vital for you to be upfront about your budget, you also have a right to know exactly what your money is being used for. Video is expensive and there are a lot of moving parts. To avoid scope drift, find out which services are being used and what the estimates are for each stage.

Just as your video agency will stay within your budget, they should feel comfortable with this transparency, within reason (don’t ask for Starbucks receipts from every PA).

What to do once you’ve found your video production agency

Sometimes the difference between producing a good branded video and a good video is your relationship with your video agency. When you’re on the same page, vibrate creatively, and create space to do your best work together, the end result will be far superior.

  • Prepare your team.
  • Start off on the right foot.
  • To be inspired.


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