A video is more powerful than text, instantly connecting with the viewer and evoking an array of emotions. Businesses and organizations looking for more effective ways to connect with their customers find the digital medium very appealing. Maybe that’s why it’s an important part of the marketing campaign for most businesses. You have the option of creating your video or hiring a company that specializes in video production – hiring a company has several advantages since it has the necessary expertise, resources, time and experience. However, you need to hire the best corporate video production company before proceeding if you want your video to be engaging, informative, and serve the purpose you want. What are the things you should pay attention to when looking for a digital production company?
What services do they provide?
A corporate video can mean many things, including social media videos, conference films, product demo videos, testimonial videos, and email videos. Each of them is different from each other while fulfilling a specific purpose. For example, while a testimonial video will help users form an opinion about your product, a product demo video educates them about its working mechanism.
The number of projects processed so far
Although experience is not the only measure of business success, it does help to some extent. Since the video production company would have a website, you need to browse it to find out how many projects it has handled in the past. This helps you get an idea of their work and how they go about it. You can also check their clients section to gauge their popularity among famous companies. It is essential to check the portfolio carefully as it will help you decide whether you should hire them or not.
What is their work process?
It would also be helpful if they gave you an idea of their working process and the steps involved in producing a corporate video. A reliable company will usually have three to four steps involved in their production process. These include concept and design, logistics, production, post-production and delivery, and each is as crucial as the other. Concept and design is the first part of a project, dealing with pitch writing, mockup generation, storyboarding, script writing, and copy generation. At the logistics stage, the company takes care of casting, production design, finding the team, finding a suitable location, setting a date and building. decor. The company does most of the major work in the production and post-production phase, including cinematography, direction, hair and makeup, costumes, lighting and handling, editing, effects visuals, digital illustration and sound design.
What are their customers saying?
You need to go through the testimonials section carefully to understand the reputation of the digital production company among its customers. If they are impressed with the results, what impressed them the most? Were they able to deliver the results on time and would they recommend the company to others? These are the kinds of questions you should ask yourself before hiring a company.
Do they have an effective team?
A digital production company is only as good as its team, and it would be good to check out the company’s team if you can before hiring them for a project. You can visit their website and assess the abilities of the directors as they will take care of your project. Usually, video makers have a social media account, which you can visit to check their popularity online. You can also check the sectors in which they have worked in the past.
Are they easily accessible?
Throughout the video project, you will need to be in constant contact with the company, and things could get complicated if the team is not accessible. You might consider asking them for their contact details, address and working hours in advance and if they are available whenever you need them.
Hiring the best corporate video production company will help you create a video that will immediately resonate with your audience and draw them to your brand. So before contacting them, it’s your job to do some thorough research.