Industry Veteran Rob Jarrell to Lead Quadratec’s Video Production Department

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Quadratec, the world’s largest independent retailer of Jeep vehicle parts and accessories, recently announced the promotion of Rob Jarrell to Director of Video Production for its Jeep and Bronco divisions, effective immediately.

Jarrell, known as the “face of Quadratec” in the Jeep industry, brings 12 years of experience as a graphic designer and host of the company’s popular YouTube channel. His instructional and informative videos have been viewed by millions of people around the world, while helping to pioneer the development of brand programs across Quadratec’s portfolio.

“As Quadratec continues to grow, executing a comprehensive video content strategy becomes more important than ever,” Jarrell said. “I am very excited to step into this new role and lead the video department as we grow with the addition of new content for the Ford Bronco, while continuing to engage and entertain our growing Jeep audience. “

He will continue as the company’s Jeep-based YouTube host and oversee the video department as it expands into producing Ford Bronco content for Quadratec’s new Stallion4x4 division.

“High-quality, informative video programming is a cornerstone of our content strategy, and we believe Rob does it better than anyone in the industry,” said Eric Ammerman, Creative Content Director, Quadratec. “He brings a unique perspective to storytelling, and we’re excited to see that vision translate to a whole new Bronco audience.”

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