Kelowna production company produces satirical ad for Costco – Kelowna News

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Guerilla Costco advertising goes viral

A Kelowna-based video production agency has done it again.

Last year, One Peak Creative caught the attention of BC star Ryan Reynolds with a video on his Aviation Gin.

This time, they caught the eye of the Costco big box store.

Glen Jackson, co-owner of One Peak Creative, told Castanet, “I’ve always been a huge fan of Costco.”

So Jackson and his team set out to produce a fun and flattering video featuring the big box store.

“Like everything is flattering and when we released it Costco was really excited,” Jackson said. “They sent us a message asking if they could use it.”

Since the start of the COVID-19 pandemic, Jackson and his team have specialized in producing ads like this in just 24 hours.

“When the pandemic started, everything fell apart for us,” Jackson said. “We had a summer full of projects and nothing could have happened because we couldn’t work with models or go anywhere.”

As a result, Jackson and his team came up with the idea of ​​producing positive videos, featuring only himself and his colleagues.

The results paid off.

Jackson now says he’s expanded his business to six employees and things have never looked better.

“We definitely took lemons and made lemonade.”



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