Local content production company aiming to broaden the horizons of ITS – Searchlight

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The ALPHA ENTERTAINMENT team with their 2021 National Performing Arts Festival awards

A SMALL GROUP of Vincentian content creators hope to revolutionize theater and cinematography in Saint Vincent and the Grenadines (SVG).

To accomplish this, Javed DaSouza, Founder and CEO of Alpha Entertainment, says his team intends to bring international standard and quality to local productions, while telling “our own authentic stories here in St. Vincent and the Grenadines “.

The production company has been in operation for six years and has developed plays which have been presented at both Nine Mornings and the SVG Theater Arts Festival.

The company has also produced films which have been screened at local (Hairouna Film Festival), regional (Granada and Trinidad Film Festival) and international festivals (Crescent Moon Film Festival in Canada).

Their latest production, a 56-minute film titled “Our True Story” can be viewed via YouTube.

According to Da-Souza, filmmaking sets Alpha Entertainment apart from similar local companies.

“A lot of other companies don’t get into film making. They’re leaning more towards videography… they don’t exactly realize the benefits of SVG cinema per se, so what sets us apart is that we capitalize on that and provide opportunities for creatives here to use and use. hone their talent and maybe take advantage of that talent, ”he told SEARCHLIGHT in a recent interview.

In addition to DaSouza, who writes, directs and edits the content, the team at Alpha Entertainment also includes production manager, Jay-Z Lewis; creative director, Lafayette Johnson; and music producer, Kayron Phillips.

The CEO explained that this team also assumes actor roles when necessary, but there are other actors curated by the company who are often called upon for personal projects as well as for projects of other local entities.

“There are some challenges for companies like ours. For example, the industry itself is not designed in such a way that we can just… create things, produce things, market them and distribute them. We actually have to find this on our own individually and partner with international people to get it out the way we want to do it, ”DaSouza said.

“So that’s a challenge. Moreso in terms of resources; the resources are not readily available like that… In an international market, you can easily go and rent a mic or rent a camera if you don’t. [have] them. It is not easy here. So we have to use what we can and be creative. In terms of production value, we are limited in this sense.

DaSouza expressed the opinion that the government should put more things in place for the creative industry as it has the potential to contribute significantly to the economy.

He explained that content creators are a great way to market SVG’s tourism product. This type of partnership will in turn enable local creatives to generate sustainable income.

“The creators themselves should associate, because there may be creators who [have] this equipment, but they don’t have the necessary experience… so with each of them in partnership, they can meet these challenges individually, ”he said.

Even though it has only been around for six years, the production company has many plans for the future.

DaSouza revealed that there are plans to create feature films for SVG with a completely local cast and crew.

“Our true story” opened a door for us because we now have access to an international market. We can bring our content to the international market and open a gateway for creators like us to take advantage of it, ”he said.

“At the same time, we’re looking to capitalize more on cinema here in SVG and do things with it. For example, we’re planning to do a… drive-in here at SVG, where people can come and enjoy our local content. Even more, we have launched a video streaming website called Island Base. It is a subscription service similar to Netflix. So we hope to develop this even more in the future and that more local content creators come and put their content on this website where they can enjoy it and the audience themselves can actually sit back and enjoy some genuine content. of the Caribbean.


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