PHILADELPHIA, November 29, 2021 – The National Lacrosse League (@NLL), the world’s largest and most successful professional lacrosse property, has taken another important step in delivering its premier video production to fans by renewing its partnership with Grabyo (www.grabyo.com) the leading cloud-based video production platform.
In a multi-year extension, the agreement expands the NLL’s use of Grabyo’s services for an enhanced fan experience that includes the ability to develop and distribute live second-screen productions, including betcasts, secondary talent stream, as well as pre-match and post-match videos. game content using Grabyo Producer
âWe are extremely satisfied with the improvements made to our video production capabilities using the Grabyo platform,â said the NLL commissioner. Nick sakiewicz. âNow we’re taking the next step to bring content around our great game and our amazing athletes to fans at the highest level possible, in the format, device and time frame that works best for them. “
Grabyo continues to make it easier for NLL producers, editors and social media managers to select, curate and publish content to all NLL social and digital channels in ‘real time’.
Since the start of the partnership in 2019, Grabyo Studio and Editor have been at the heart of the production efforts. As the pandemic disrupted and ultimately canceled the remainder of the 2019-20 season and the entire 2020-21 season for the NLL, these cloud-based tools have become a lifeline for the global fanbase. With no live games to attend, the expansive 35-year-old archive has provided many games, championships and milestone goals for the lacrosse community to serve.
Grabyo’s native cloud platform allowed the NLL team to pursue this production and content strategy from the security of their homes, simply using a laptop and a stable internet connection. The NLL team will be able to continue to collaborate remotely from anywhere in the world using Grabyo as the partnership continues over the next several years.
The league’s use of Grabyo contributed to an 80% increase in video consumption of highlights during the 2019-20 season. Additionally, Grabyo’s integration with the Greenfly social storytelling platform has helped give NLL players easy access to the distribution of their own highlights, dramatically increasing the reach of compelling and timely content.
âThe NLL has a very passionate audience who love its fast pace and physicality. They have been the perfect partner to apply Grabyo’s capabilities to their full potential, âsaid Mike Kelley, President, Americas, Grabyo. âWe look forward to seeing how the league’s talented production teams can use Grabyo’s full suite of services to grow the fan base and generate new revenue over the next three years. “
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