Netflix chooses Mumbai for its first production and music creation team in APAC

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New Delhi: US streaming service Netflix has set up its first Asia-Pacific music creation and production team in Mumbai. The unit will provide production support to music creators working with the platform in India and connect them with local musical talent, in addition to partnering with composers, producers, labels, publishers. and artist management teams to create music for series and films supported by the service. .

The team will be led by Ramprasad Sundar, who has worked at Netflix for two and a half years as part of his post-production activities.

“The music creation and production team will also partner with organizations across the country on programs and a range of initiatives, including workshops for the training of music supervisors and music editors. With the goal of developing the next generation of supervisors and music specialists, the team will work to create a more inclusive talent pool of individuals from under-represented groups, ”Sundar wrote in a blog on the Netflix website.

Last June, the Reed Hastings-owned platform announced that it would set up its first live post-production facility in Mumbai. To be fully operational by June 2022, the facility will have 40 offline editing rooms for showrunners, directors, editors and sound designers to work. Showrunner, essentially a role that originated in the web series space, refers to a person, outside of the director, writer, and producer, who oversees the creative and managerial aspects of the show. Filmmaker Vikramaditya Motwane was showrunner for the final season of Sacred games.

Earlier this year, Netflix announced more than 40 Indian originals for 2021, saying it was looking to expand its roster almost three times from 2020 in all languages ​​and genres, without disclosing investment numbers. Along with extensive local language programming, the service is also trying to penetrate the country with low-cost plans. In September 2020, Netflix India partnered with Reliance Jio to offer a free mobile-only subscription to post-paid subscribers for plans starting at $ 5.3 per month ( ??399).

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