New project connects London artists of color to video production team

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A new initiative from the city and the Forest City Film Festival aims to connect emerging musical artists of color with experts in video production.

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The ISO Project, named after a camera term, is a music video incubator launched this week by the festival and the London Music Office.

“The ISO project is a big step for the arts in London and an indispensable model for a creative hub in general,” said Zahra Habib, co-founder and executive director of the ISO project as well as a local musician.

“Talented artists of all stripes live in this city and have a thirst for creation. However, we run into a big hurdle, which is that we don’t have many opportunities to meet other artists and visionaries in imaginative spaces where it is also possible to be safely. This is why this project is so exciting.

There is no fee for musicians to apply and no expense to be a part of the program, Habib said, noting that the production team is led by people of color and all members are paid for their work.

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For more information or to apply, visit londonmusicoffice.com or email Habib at [email protected]

Habib explained in documents that the program seeks to “connect emerging London artists and creators of color to experiential learning opportunities, artistic expansion, collaboration and to develop local talent in film and filmmaking. music “.

The videos created as part of the program will be previewed in the 2022 video clips showcase of the Forest City Film Festival.

“The FCFF is always looking for ways to support emerging cinema artists in the development of their talents. and executive director of the film festival.

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“Our music video competition is the crossroads between film and music, and we are very happy to be able to encourage the creation of music and films that truly reflect our community. “

Downs and Habib noted that the need for the program was identified in 2020 when submissions to the inaugural video competition revealed “a clear lack of diversity among the artists submitted.” The London Music Office then agreed to provide financial support for the first year of the project.

“Music and cinema are intrinsically linked,” said Cory Crossman, head of music industry development in London. “Music videos offer a unique and powerful way to connect and share a story.

“The ISO project is an opportunity to share diverse stories from the London music community while providing hands-on mentorship to local musicians. “

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