News Corp Australia has announced that it has taken a controlling stake in Visual Domain. Australia’s largest full-service video production company, founded by Renece Brewster and Daniel Goldstein in 2008.
Visual Domain is a leading producer of short, high volume commercial videos for business customers across key industries and industries. She designed a solution for the end-to-end creation and management of video projects.
The technology allows Visual Domain to produce up to 300 videos per week and respond to customer requests in as little as 24 hours.
Visual Domain will retain its own brand and existing management structure and all company staff will be retained.
News Corp, Australasia Executive Chairman Michael Miller, said, “We are building world-class content creation and production capabilities across the company to better meet the marketing needs of our clients.
“Video production is an important and growing component of the content we create. This investment in Visual Domain with its experienced in-house team and full service offering, from Livestream events to premium TV commercials and social media, gives News Corp Australia an immediate scale of video production to better serve the business goals of our customers. customers and the increased demand for these capabilities.
“We are delighted to welcome the Visual Domain team to the News Corp Australia family.”
News Corp Australia Business Content Managing Director Mike Connaghan said: “We were already working with Visual Domain and were impressed with their creativity, efficiency and ability to keep pace with the news cycle while dealing with also larger and longer creations. projects.
“With the growing demand for video, bringing our businesses together allows us to better meet the growing needs of our clients for digital marketing, content and integrated marketing, giving us even more opportunities to get creative. . “
Renece Brewster, CEO of Visual Domain, said: “We work with over 600 customers each year as a production partner and we work hard to make sure we are proud of every project.
“We are delighted that our growth continues both in Australia and globally as part of the News Corp Australia business.
“Video content has taken on a new context over the past 18 months, playing a significant role in allowing brands to connect with their audiences and we are delighted to be able to bring this medium to an even wider audience with this agreement. “
Visual Domain Co-Founder Daniel Goldstein said: “It has been an incredible journey and we are very proud of our talented team of over 100 creatives and what we have been able to accomplish over the past 13 years. We are delighted to start this new chapter with News Corp Australia ”,