Production company shows off new ‘virtual studio’ in Nashville


NASHVILLE, Tenn. (WKRN) – Immerse yourself in a breathtaking sunset on the beach and, with the click of a button, you become one with the wilderness. A brand new state-of-the-art “Vū Studios” production space, located off Centennial Boulevard, is ready to take you anywhere you want to go without ever leaving the comfort of our city.

“We think there’s a major opportunity, and we think it’s right here in Nashville,” said Tim Moore, CEO of Vū Technologies, which has had its sights set on Music City for quite some time. “Having a great workforce in Nashville is so appealing to us.”

Getting crews back to work was how this whole virtual studio concept was born after Moore’s Tampa-based production company took a hit during the pandemic.

“We couldn’t travel anymore and 80% of our customers were out of the market,” Moore explained.

He found a way to bring the locations to his customers.

“Being able to have these virtual locations where you can go from the mountains to the beach, to the lake, to overseas on the same day really cuts the budget,” Moore said.

It made it possible to continue the work in a controlled framework. The technology is called virtual production.

“Which is basically being able to shoot photorealistic backgrounds, but all on LED screens in a virtual environment,” he said.

These images are displayed on a screen 120 feet long and 20 feet high in a 16,000 square foot studio. The crews dress the set but never go there.

“You can take the sun and put it wherever you want. You can take the trees and move them,” Moore said.

Everything can be manipulated.

The magic of this is that it’s hard for your eye to determine where reality ends and virtuality begins.

“The most exciting thing is watching people try to figure out where the transition line is,” Moore said. “If you watch it on TV and you can’t tell, then we’ve done our job.”

Their work attracts the attention of renowned clients.

“We’ve been fortunate to work with Tom Cruise, Disney, Apple, Mercedes Benz,” Moore said.

And Nashville has no shortage of its own A-listers. In order to make this concept work, Moore hopes to cultivate talent within the community.

“We are partnering with local universities to help teach them this technology,” Moore said.

They hope to inspire another generation of young creators to see the world from their own backyard.

“The only limitation is the mind,” Moore said. “I’m excited to see how the City of Nashville is pushing this technology forward.”

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The production company is hiring. For more information, click here.


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