Solotech Acquires XR Studios to Expand Virtual Production Services

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In General XR News

December 21, 2021 – Solotech, an audiovisual and entertainment technology provider, recently announced the acquisition of Studio XR, a full-service agency specializing in extended reality (XR) technologies for live streaming and virtual productions. As part of Solotech’s strategic plan, XR Studios will continue to operate as a separate entity and brand.

XR Studios serves customers in several segments such as television, music, Fortune 500 companies and live events. The company has been a pioneer in innovative performances such as Katy Perry’s American Idol finale and MTV’s 2020 Video Music Awards. Other notable XR Studios clients include Billie Eilish, Leon Bridges, Amazon, Verizon, Twitch, and more.

Katy Perry’s season finale performance of American Idol which used XR Studios technology during the live broadcast.

Solotech said it has seen a growing need for live streaming and virtual production services and as a result has adapted its offering to support its customers and seize new opportunities. With this acquisition, the company’s recently created Media and Entertainment Technology (MET) division will work to develop new technology solutions that sit at the crossroads of three realities: fans and artists, content producers and online gamers.

“XR Studios helps creatives, agencies, artists, and production teams achieve their goals,” said JT Rooney, president of XR Studios. “At its core, we are a group of creative teams and producers who see the need for a company that sits between technology and creation to help partners reach the finish line in this exciting new world of extended reality and virtual productions.

Other new members of Solotech’s MET division, such as the recently acquired Waveform Entertainment will help build the strength and impact of XR Studios and the entire division. “The venture with XR Studios will fill in the missing piece of the puzzle and be the third pillar of our MET division, adding comprehensive virtual production and mixed reality solutions to our premium live streaming and esports offering,” declared Martin Tremblay, President and General Manager. CEO of Solotech Group.

The transaction will accelerate the path of Solotech and XR Studios’ combined vision to become a leading provider of extended reality solutions around the world. The company also plans to open new studios in addition to its 18 existing locations in the United States, Canada and the United Kingdom, according to Tremblay, who added, “We look forward to this new venture and are definitely looking forward to it. lookout for even more additions. to position our MET division at the absolute top”.

The companies did not disclose the amount of the transaction in their statement.

For more information on Solotech and its XR offerings, click here. To learn more about XR Studios and its virtual production solutions, click here.

Image credit: Solotech

About the Author

Sam Sprigg

Sam is the founder and editor-in-chief of Auganix. With a background in research and report writing, he covers news articles on the AR and VR industries. He is also interested in human augmentation technology as a whole and does not limit his learning specifically to the visual experience side of things.

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