MINTO – Memory Tree Productions and the City of Minto received the Award of Excellence for Film/Video – Government Relations at the 2022 Communicator Awards.
The prize was awarded for the collaborative production of the city and the company on the Moving to Minto video created in the summer of 2021 and launched in May 2022.
The Communicator Awards, which are sanctioned and judged by the Academy of Interactive and Visual Arts, recognize excellence in strategic, effective and meaningful communication across digital, video, podcasts, marketing, mobile, printing and more, Minto officials say.
The awards attract nearly 5,000 entries from businesses, agencies, studios and boutiques of all sizes, making it one of the largest awards of its kind globally.
The Excellence Award is the highest honor and is given to participants “whose ability to communicate positions them as the best in the field,” Minto officials say.
“We are so proud of our made in Minto production and couldn’t be more excited about this incredible achievement.”
Minto residents Justin and Karah McIntosh of Memory Tree Productions produced the video and city brand consultant Heather Watterworth of Creative Worth Branding and Design, along with local businesses and many residents and business owners, helped the video “capture the true essence of Minto brilliantly,” the officials say.
Wick-Graham told the council Aug. 9 that she was “super proud” of everyone involved in the accomplishment, noting that since its launch in May, the two-minute video has garnered nearly 3,100 views and a 15-second condensed clip used in a Google campaign has been viewed over 43,000 times.
“It’s great that we had a local company that did it,” observed Mayor George Bride, noting that the city’s economic development department got “a lot of mileage out of it.”
“This council and the council before this council really had the vision to look at economic development, understand that’s the driving force and updating our video is very important to do.”
Bridge added: “I would also like to thank everyone who participated because they are all local people.
“I get teary eyed when I see it. I want to leave Minto and go back,” joked the mayor.
To watch the full video, visit https://www.youtube.com/watch?v=QKltsY6ETQM.