A promotional video production company with clients ranging from ballets to banks is opening an office in Ypsilanti to better serve clients throughout the Midwest.
Forerunner films founder Tyler Nimmons says the company works with freelance talent and 11 employees across three locations: Boise, Idaho (where the company was founded); Los Angeles; and now Ypsilanti. Currently, two employees work at Ypsilanti, but the company is looking to expand its team.
Front Runner had several Michigan connections even before opening the new office. Front Runner was funded by the Florida-based company CapStone Holdings, whose founder and president, Keith J. Stone, is an alumnus of Eastern Michigan University (EMU). Front Runner has completed over 20 projects in Southeast Michigan for clients like the EMU Alumni Group game abovecannabis recruitment services company based in Auburn Hills The solid greenand Utica-based fastener manufacturer MNP Corp..
Nimmons says there will be great benefit in deploying Michigan talent to work with existing clients in Chicago, Detroit and other Michigan locations.
“It’s easier on the wallet if we have great talent here and we don’t have to fly them in, and it’s faster to produce,” he says. “We like to mobilize very quickly. This is one of our strengths.”
Nimmons says that one of the reasons he was drawn to Ypsilanti was to see how quickly Ypsilanti-based GameAbove grew and how the projects it supports have been.
“We had a front row seat to a great spectacle showing the growth of Washtenaw County and the town of Ypsilanti. That’s part of the reason we planted our flag in Ypsilanti,” Nimmons said. “We could have chosen Detroit, but we spent a lot of time in Ypsilanti making several videos and seeing the city and the people. We saw this entrepreneurial spirit and this growth happening here and we wanted to be part of it. “
Nimmons says he feels a sense of “pure joy” in his work as well as building a team and allowing them to let their talents and abilities shine. This attitude extends to the company’s slogan, “Humor and Heart”.
“We creatively solve customer problems so they can tell their story, product or service to customers in an honest yet humorous or heartfelt way. I’ll either make you laugh or put you in the mood. atmosphere,” he said. said.
More information on Front Runner Films and excerpts from its previous projects are available here.
Sarah Rigg is a freelance writer and editor in Ypsilanti Township and project manager of On the Ypsilanti field. She joined Focus as a news editor in early 2017 and occasionally contributes to other Broadcast Media Group editions. You can reach her at [email protected].
Photo courtesy of Front Runner Films.