Yacht Club, a full-service production company with in-house VFX and CGI based in Brooklyn, has announced its new US sales lineup: Sharon Lew of Lew & Co manages sales on the east coast; Dave Campbell of Rogue Rep covers the West Coast; and Jack Reed of Jack Reed Reps covers South and Texas. The Yacht Club roster is made up of Director / DP Jake Ladehoff (Storytelling, Lifestyle, Docu Style) and Director / DP / Editor Matt Morgan (Table, Food, Health & Beauty), as well as Directors Michael Lukk Litwak ( comedy, dialogue) and Fidel Ruiz Healy (Visual, Comedy, Dialogue), which are not exclusive.
Founded in 2014 by four partners with extensive experience in technical filmmaking – EP Joe DePasquale, Director Ladehoff, Director / Editor Morgan and Head of Post Zach Law – Yacht Club is aimed at agencies and clients looking for turnkey solutions offered by the company’s vast internal resources. In addition to its talent roster, the Yacht Club is home to animation, visual effects and CGI capabilities, a filming kitchen, cameras and lighting, a prop library, editing suites and CGI workstations.
âWe are delighted to have Dave, Sharon and Jack join our team,â said DePasquale. âThe past 18 months have seen a lot of growth for the Yacht Club, and we look forward to having more eyes on our work, especially on the west coast and in the south where we have had little exposure. Our growth so far has been largely organic and word-of-mouth, so we look forward to taking a more aggressive business approach.
2021 saw the Yacht Club take off, winning repeat deals with Burger King, via HogarthWW (production agency) and their WPP cohort DAVID Miami (creation), spinning 4 Morgan-led spots since July. The company also continued its previous branding campaign for Gillette with the King C. Gillette 2022 campaign via Circus Maximus. This too was done by Morgan, who also took photos for the campaign.
Ladehoff, meanwhile, directed, shot and shot still images for Avocado Green Brands’ âNatural as Loveâ campaign. Yacht Club has partnered with this client on a number of projects over the past 18 months. This year, Ladehoff also produced commercials for pharmaceutical customers Abbott and GSK.
âWith our full service capabilities and practical directors, the Yacht Club has always taken a modern approach to production centered on efficiency and maximizing the creative potential of a concept,â added DePasquale. âOur infrastructure was able to prove itself during the period of COVID restrictions – working with small teams and tight deadlines is no stranger to us. Dave, Sharon and Jack have a great understanding of our model, and we look forward to them helping us present our work to a wider range of producers and creatives.
The constant flow of business prompted the partners to hire a new producer: Kristina Rathjen, formerly Production Manager at Assembly / MacGuffin, where she focused on live action and tabletop productions, both of which are part integral storytelling, docu-style, and product-oriented work for which the Yacht Club is becoming known.
âWe’re easy going and easy to work with,â DePasquale concluded. âOur partners’ backgrounds in features and spots inform our hands-on approach. We love to experiment with techniques and technologies, leveraging our internal resources to maximize on-screen dollars, while remaining flexible, scalable and creative.